Sugar activates the brain’s reward system, which the brain quickly learns to seek more of. Too much sugar offsets the brain’s ability to naturally source or earn these rewards and creates a cycle of cravings – leading to overconsumption.
10. Foods Don’t Taste Sweet Enough
When you eat too much sugar, it desensitizes your taste buds, reducing the natural taste of sweetness in foods. You may find the need to consume even sweeter foods to satisfy a craving, which only leads to, you guessed it, greater sugar consumption.
